Sellands Market
Custom agricultural photography transforms this farm-to-table restaurant with seasonal window shades celebrating local sourcing.
Selland's Market needed window treatments that would reinforce their farm-to-table identity while managing natural light in their bright, contemporary dining space. The restaurant's commitment to Central Valley agriculture deserved visual representation that guests could connect with their dining experience.
OrangePiel designed custom-printed roller shades featuring photography from the local farms that supply Selland's kitchens. The imagery captures the agricultural landscape of Northern California, creating an immersive connection between diners and their food sources. The shades provide functional light control while serving as rotating seasonal displays that align with menu changes.
The installation transforms the restaurant's large windows into storytelling opportunities, reinforcing the brand's local sourcing message. The agricultural imagery has become integral to the Selland's Market experience, appearing in their marketing materials and earning recognition in restaurant reviews for authentically connecting guests to the origins of their meals.
Large-scale commercial installations hinge on three constraints this project navigates: print fidelity at architectural scale, fire-code compliance, and schedule. OrangePiel's dye-sublimation process delivers up to 1440 DPI on panels as large as 4 × 8 feet and wall-scale murals reaching 16 × 170 feet — wide enough for most commercial elevations as a single seamless run. NFPA 701 and ASTM E84 Class A fire ratings (flame spread under 25, smoke developed under 450) meet standard commercial building codes without sprinkler-zone retrofit. Production runs 2-4 weeks from approved proof to ground shipping. For installations that combine roller shades, printed panels, and murals — as is typical in mixed hospitality, retail, and cultural environments — OrangePiel specifies the full stack from a single Richmond, Virginia facility, which keeps color match consistent across substrates that otherwise would come from separate vendors. Every product is custom manufactured to order, with rush options available for time-critical openings.
How we made it happen.
The Challenge
Selland's Market needed window treatments for their bright dining space that would reinforce their farm-to-table brand story. The restaurant wanted to visually connect diners with the Central Valley farms that supply their kitchens while managing natural light in the contemporary space.
The Solution
OrangePiel created custom-printed roller shades featuring stunning photography from the actual farms in Selland's supply chain. The agricultural imagery showcases produce, orchards, and Northern California's farming landscape. The shades rotate seasonally to match menu changes, creating an evolving visual narrative.
The Result
The installation transforms functional window treatments into brand storytelling elements that immerse diners in the farm-to-table experience. The agricultural imagery has become central to the Selland's Market identity, featured in marketing materials and praised in restaurant reviews for authentically connecting guests to their food sources.
Inside the installation.
Project details.
- Custom printed roller shades
- (not specified)
- Multiple window installations across dining area
- Restaurant branded environment
- OrangePiel craftsmen
- OrangePiel craftsmen installed multiple custom printed roller shades across the dining area at Selland Family Restaurants, Sacramento, California.
“A neighborhood market lives or dies on atmosphere. OrangePiel's printed shades filter afternoon sun without turning the dining room dark, and they gave the space a quiet signature we don't have to maintain.”
Have a project in mind?
Upload your artwork, get a digital mockup within 24 hours, and have your custom shade, panel, or mural shipped free in 2–4 weeks.