Sellands Market
Sellands Market, Sacramento's beloved farm-to-table destination, wanted their restaurant environment to tell the story of Central Valley agriculture and their commitment to local sourcing. OrangePiel created custom-printed roller shades featuring stunning photography from the very farms that supply their kitchens—vibrant images of produce, orchards, and the agricultural landscape of Northern California. The shades rotate seasonally to match menu changes and have become an integral part of the Sellands brand experience, appearing in marketing materials and earning praise in restaurant reviews for connecting diners to the sources of their food.
Project Overview
Client
Selland Family Restaurants
Location
Sacramento, California
Gallery
4 photos
Project Overview
Farm-to-Table Aesthetics
Sellands Market, a beloved Sacramento institution known for their farm-to-table cuisine, wanted their restaurant design to tell the story of local agriculture. OrangePiel created custom window treatments that celebrate the Central Valley's bounty.
Capturing Local Character
Working with photography from local farms that supply Sellands, we created custom-printed roller shades that feature stunning images of produce, orchards, and the agricultural landscape of Northern California.
- Large-format food photography printed on light-filtering fabrics
- Seasonal rotation of shade designs to match menu changes
- Coordinated graphics for multiple Sellands locations
- Durable, easy-clean fabrics suitable for restaurant environments
Enhancing the Dining Experience
The shades do more than control light—they set the tone for the entire dining experience. Guests are surrounded by imagery that connects them to the sources of their food, reinforcing Sellands' commitment to local and sustainable dining.
The visual storytelling has become part of the Sellands brand, appearing in their marketing materials and praised in restaurant reviews.
“Sellands Market, Sacramento's beloved farm-to-table destination, wanted their restaurant environment to tell the story of Central Valley agriculture and their commitment to local sourcing. OrangePiel created custom-printed roller shades featuring stunning photography from the very farms that supply their kitchens—vibrant images of produce, orchards, and the agricultural landscape of Northern California. The shades rotate seasonally to match menu changes and have become an integral part of the Sellands brand experience, appearing in marketing materials and earning praise in restaurant reviews for connecting diners to the sources of their food.”
— Selland Family Restaurants
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