Murphy-Goode Tasting Room
Historic wine photography transformed into custom printed shades and wall murals for Murphy-Goode's Sonoma tasting room.
Murphy-Goode Winery's Sonoma County tasting room showcases the brand's rich heritage through a comprehensive suite of custom printed interior elements. OrangePiel created striking window shades featuring dramatic silhouettes of workers in vineyards, alongside expansive wall murals that celebrate the winery's historical narrative through vintage photography.
The black and white imagery creates a sophisticated, gallery-like atmosphere that elevates the tasting experience. Historic photographs depicting vineyard work, family gatherings, and winemaking traditions are thoughtfully arranged across multiple wall installations, creating visual storytelling that connects guests to the brand's legacy.
The custom printed window treatments serve dual purposes, providing light control while maintaining the immersive brand experience. Combined with the large-format wall murals, these elements transform a functional tasting space into an engaging environment that reinforces Murphy-Goode's authenticity and craftsmanship.
Hospitality installations answer to three code regimes simultaneously: NFPA 701 fire rating for guest-facing fabrics, Class A flame spread under ASTM E84 in public spaces, and ADA accessibility for mounting hardware. OrangePiel's entire commercial fabric catalog meets these regimes as shipped. Printed blackout roller shades (100% opacity) are standard for guest rooms where jet-lag recovery and early-arrival rest demand complete darkness. Printed acoustic panels at NRC 0.85 address the hotel industry's perennial lobby-echo problem — the International WELL Building Institute and Acoustical Society of America both tie guest satisfaction scores to reverberation under one second. At the design-brand level, printed fabric carries custom imagery at up to 1440 DPI and Pantone color match, which lets properties express identity at a scale photography alone cannot reach. Typical installations combine guest-room blackouts, lobby acoustic murals, and branded restaurant or bar shades from a single OrangePiel workroom in Richmond, Virginia; 2-4 week lead time, free ground shipping.
How we made it happen.
The Challenge
Murphy-Goode Winery needed to transform their tasting room into a space that would communicate their heritage and craftsmanship to visitors. The room required both functional window treatments and compelling visual elements that would create an memorable brand experience while maintaining the sophisticated atmosphere expected in Sonoma County's competitive wine tourism market.
The Solution
OrangePiel developed a comprehensive printing solution featuring custom window shades with dramatic vineyard worker silhouettes and extensive wall murals showcasing the winery's historical photography. The black and white imagery creates visual cohesion while the vintage photographs tell the story of the brand's winemaking heritage across multiple large-format installations.
The Result
The tasting room now serves as an immersive brand experience that connects visitors emotionally to Murphy-Goode's legacy. The sophisticated black and white imagery creates a gallery-like atmosphere that elevates wine tastings into memorable experiences, while the functional window treatments maintain optimal lighting conditions for wine evaluation.
Inside the installation.
Project details.
- Custom printed window shades and wall murals
- (not specified)
- Multiple window installations and large-format wall displays
- Commercial tasting room branded environment
- OrangePiel craftsmen
- OrangePiel craftsmen installed custom printed window shades and large-format wall murals across the Murphy-Goode Winery tasting room in Sonoma County, CA.
“Our tasting room is a 20-foot glass wall facing the vineyard. OrangePiel helped us solve glare without giving up the view — and the wine-country mural on the back wall does the storytelling our pourers used to have to do.”
Have a project in mind?
Upload your artwork, get a digital mockup within 24 hours, and have your custom shade, panel, or mural shipped free in 2–4 weeks.