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February 3, 2026
The mass-production model that dominates the window treatment industry has a significant environmental cost. Factories produce millions of units in standard sizes and colors, warehouses store them, and a meaningful percentage ends up discounted, donated, or discarded when styles change or inventory doesn't sell. The waste is built into the business model.
Custom production inverts this equation. We don't manufacture anything until a client orders it. There's no inventory, no overproduction, no warehouse full of products waiting for buyers. Every shade, every mural, every wallcovering we produce has a destination before it's made.
We use water-based latex inks for all our printing. Unlike solvent-based inks that release volatile organic compounds (VOCs) during and after printing, latex inks cure with heat and produce negligible VOC emissions. The printed fabrics are odorless immediately after production—safe for installation in homes, hospitals, schools, and any occupied space.
Our ink system is also GREENGUARD Gold certified, meaning it meets the strictest standards for chemical emissions in indoor environments. This matters particularly for our healthcare and education clients, who have rigorous indoor air quality requirements.
We've been steadily expanding our lineup of recycled and recyclable fabrics. Our most popular light-filtering fabric is now made from 60% recycled polyester, and we offer a fully recyclable vinyl wallcovering option for clients who want an end-of-life plan for their murals.
All our fabrics are PVC-free. PVC (polyvinyl chloride) is still widely used in the wallcovering industry despite being difficult to recycle and releasing harmful chemicals when incinerated. We made the decision to eliminate PVC from our product line in 2020, even though it meant sourcing more expensive alternative materials.
Digital printing is inherently more efficient than traditional screen printing for custom work. There are no screens to manufacture, no setup waste, and no minimum run requirements. We print exactly what's needed—no more, no less.
Our fabric cutting is optimized using nesting software that minimizes material waste. Scraps from cutting are collected and recycled through a textile recycling program rather than sent to landfill.
We ship directly from our Sausalito facility to the installation site. There's no distribution network of warehouses adding transportation steps. For our Bay Area clients, installations are done by our local team, further reducing the shipping footprint.
For distant clients, we've worked with our shipping partners to use right-sized packaging—custom boxes built to the exact dimensions of each order rather than oversized standard packaging with excess fill material.
No manufacturing process is entirely without environmental impact. We're not claiming perfection. But we believe the custom model—make what's ordered, use the best available materials, eliminate unnecessary waste—is fundamentally more responsible than the mass-production alternative.
Every year we look for ways to improve. Better materials as they become available. More efficient processes as technology advances. Greater transparency about our practices and their limitations.
Sustainability isn't a marketing angle for us. It's an ongoing commitment to doing better.
Our made-to-order production model eliminates the overproduction waste inherent in mass manufacturing. We use UV-cured inks that produce zero VOCs, water-based coating processes, and energy-efficient LED curing systems. Our printing process generates minimal waste—less than 2% material scrap compared to 15-20% for cut-to-size operations from standard inventory products.
Yes. Our zero-VOC printing process contributes to indoor air quality credits (LEED IEQ Credit 4.1, WELL Air V09). Solar heat gain reduction from shades supports energy credits (LEED EA Credit 1). We provide third-party emissions testing data and material ingredient documentation for green building certification submissions.
Our UV-cured inks are free of volatile organic compounds (VOCs), heavy metals, and hazardous air pollutants. The UV curing process instantly polymerizes the ink on the fabric surface, producing no off-gassing during or after production. GREENGUARD Gold certified options are available for sensitive environments like schools and healthcare facilities.
Our made-to-order model minimizes fabric waste by cutting each shade to exact customer dimensions. The small amount of trim waste generated is collected and recycled through textile recycling programs. We are working toward zero-waste-to-landfill certification for our production facility.
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